Mum and Baby

Lesotho, 20 September 2021:Leading pan-African communications companyVodacom, andMondia,a private m-commerce company dedicated to connecting, digitalising and monetising mobile consumers, are proud toannounce the rollout of the Mum & Baby maternal health service across Lesotho from September 2021.

Mum & Baby is a freemium mobile health intervention that provides Vodacom subscribers with maternal, neonatal and child health information designed to encourage good health practices amongst pregnant women, mothers, partners and caregivers. Vodacom partnered with Mondia to create Mum & Baby's tailored content, which includes videos, expert articles, and information-sharing SMS messages.

Mum & Baby also provides interactive tools including a due-date calculator, an immunisation calendar, a medication reminder and medicine-safety information. The service, which is available in Lesotho in both English and Sesotho, also includes a rewards component through which subscribers can earn vouchers, music and lullabies.

The Mum & Baby service provides positive socio-economic benefit in the geographies in which it operates. In a KPMG survey conducted in order to understand the impact of the Mum & Baby service:

  • Over 95% of respondents reported that they found the SMS messages received useful or very useful for learning new information about their and their child/children's health and wellbeing;
  • 98% of respondents agreed or strongly agreed that they had taken actions to improve their child's health as a result of the information provided through the Mum & Baby service; and
  • 98% of pregnant women and mothers surveyed agreed or strongly agreed that they had taken actions to improve their own health as a result of the information provided through the Mum & Baby service.

Ts'epo Thabisi Vodacom's EHOD: Consumer Business and Customer Value, said, "Mum & Baby is our flagship health and wellness brand focusing on motherhood. We are proud of the way in which it contributes to our vision of building communities, bringing health solutions to more lives and promoting good health outcomes. We have seen this in Lesotho where the indomitable Basotho spirit has come to the fore, as people find creative ways to stay connected, support each other and express themselves. We see our digital services connecting the people of Lesotho to theworld wherever they are via Lesotho's Blanket Network Coverage.”

DrAmadeoRahmann,MondiaCEO,explained “The value of this partnership is now more critical than ever, with Lesotho's infant mortality rate, which is one of the highest in the world, having been exacerbated by the coronavirus pandemic, resulting in people avoiding medical services for fear of exposure to the virus. As a result,initiatives that put the power of good health directly in people's hands remain immeasurably important.Mum & Baby provides a free, convenient way of accessing instant, expert advice where it is most needed.”

Launched in South Africa in 2017, the Mum & Baby service had almost 2 million registered subscribers as of August 2021.

The Lesotho Mum & Baby service can be accessed at *230*3#

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About Vodacom (

Vodacom is a leading and purpose-led African connectivity, digital and financial services company.

From our roots in South Africa, we have grown our business to include operations in Tanzania, the Democratic Republic of the Congo (the DRC), Mozambique, Lesotho and Kenya. Our mobile networks cover a population of over 295.8 million people.

About Vodacom Lesotho (

Vodacom Lesotho is a member of Vodafone's Africa family, a group of telecommunications operators in various states of Africa. Partially local-owned. We provide leading telecommunications solutions through extensive investment in latest infrastructure and human capital. We pride ourselves in having a better understanding of the domestic market having been in Lesotho for 2 decades, since 1996.

About Mondia (

Mondia is a leading mobile commerce company, dedicated to connecting, digitalising and monetising mobile consumers. Mondia provides access to over 1.5bn consumers through more than 84 mobile operators across 60 countries. As a global leader, Mondia has deep insight into where the markets are headed and has the expertise to leverage best-in-breed technologies to solve business challenges while enabling the ultimate end user experience.

Continuously driven by innovation, Mondia Labs, Mondia's innovation hub, is driving entry into new sectors like health and creating disruptive products such as Monsooq.

With offices in 19 locations across Europe, the Middle East and Africa, Mondia is committed to digitalise the globe through its distinctive technology, strategic partnerships and extensive network and global coverage.

Mum and Baby Feature List Freemium Premium
SMS Applicable Applicable
Articles Applicable Applicable
Videos Applicable Applicable
Tutorials N/A Applicable

Due Date Calculator

Covid Assessment Tool

Am I Sick Tool

Medicine Reminder

Medicine Checker













Proposed premium Subscription Packages

The proposed premium packages are outlined below.

Package Once-off Subscription Recurring Subscription Validity
Daily M3.00 M2.00 24 hours
Weekly M7.00 M5.00 7 days
Monthly M18.00 M14.00 30/31 days

Vodacom contact

Lebohang Chefa

Tel: +266 58848828

Tel: +266 52212324

Mondia Contacts

Michael Rubenstein

Tel: + 27 82903 7797


Nicolas le Roux CMO Mondia Tel: +971 50 557 5041