Vodacom Lesotho

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Vodacom delivers on its Brand Promise

Photo: Vodacom Lesotho MD, Mohale Ralebitso

14th September 2021 – Maseru.  As a testimony to its recently launched tagline “Further together”, Vodacom Lesotho’s leading telecommunications company has revealed a series of products and services and corporate social investment initiatives. The offerings include all networks per second billing voice bundles, Data Bundles, My Vodacom App Lite, Mum and Baby, Local Brands concepts, and the Vodacom Business SME support campaign. Further together appreciates and celebrates the collective power of technology to improve lives, provide a better future, and enable an inclusive, sustainable digital society.

All Networks Calling bundles now give customers more flexibility to call all networks within the country through the convenience of purchasing one All net bundle package without having to incur out-of-bundle charging and further offer them greater value as they are billed on a per-second basis. This directly translates to more value in the form of call durations allocated per bundle and an increase in the voice calling bundles that can reach all Lesotho Networks. On the other hand, the data bundles have been repackaged to give customers more value on their trusted data network with the broadest coverage and best quality.

Speaking during the launch held at Avani Maseru attended by various media and invited guests Mohale Ralebitso, Vodacom Lesotho’s Managing Director, said, “The experience of the past year of the Covid-19 crisis has demonstrated the critical role of connectivity and technology in keeping society, businesses and governments connected. As Vodacom, we are extremely excited about  giving Basotho the best possible tools for them to lead successful and fulfilling lives, using our network and the tools we can provide to make their lives easier.”

“Our Mum & Baby mobile health intervention launched today will provide our customers with maternal, neonatal, and child health information designed to encourage good health practices amongst pregnant women, mothers, partners, and caregivers,” Ralebitso added.

Vodacom also announced its effort to assist local businesses and musicians. Small Medium Enterprises are offered the opportunity to enjoy extended publicity and reach by way of getting advertising support from Vodacom. Businesses are urged to submit their stories on how COVID-19 affected their day-to-day operations, with a chance to be profiled by way of video testimonies professionally shot by Basotho creatives. All the curated content will be published on Vodacom’s wide reach platforms including social media pages, as well as radio shows. More work under the banner Local  Brands, Vodacom will enable local musicians to get a chance to win Cash rewards amidst an extended dry season wherein they have not been able to make a living through live performances. Vodacom, through the music streaming platform, MyMuze, has created a Local Top 20 Chart, which focuses on the growing consumption of local music. This platform further offers musicians an opportunity to generate revenue from their music streams, this particular model of monetizing content set Lesotho up for a sustainable digital future across many a sector.

In true appreciation for her market realities, Vodacom has relentlessly found ways to deliver affordable smartphones into the market, to promote a digital society. Vodacom is also happy to announce the launch of a more inclusive version of the MyVodacom Lesotho app, fittingly called the My Vodacom Lesotho App Lite. This app is compatible with smartphones running on several operating systems, being Android (including Android GO), as well as Kaios. Android GO & Kaios are platforms that enable suitable, low-end, feature phones to have smartphone capabilities. This will ensure that more Basotho have access to the many benefits brought about by mobile applications. 

“Vodacom Lesotho takes pride in having grown over the years with unwavering support from our customers. Our biggest mandate is to continuously find ways to extend world-class services at the most affordable value possible. We acknowledge our customers’ concerns and collectively ensure that our customers access the resources and support needed during these challenging times.  It is our mission to continue providing reliable, customer-centric solutions; we are living our promise and happy to go Further Together with Basotho,” Ralebitso concluded.